A great coach can lead you to a place where you don’t need him any more.
— Andre Agassi

Why Should You Hire A Coach?

To Improve

Your Performance

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You’ll get better results - A coach will give you the right training sessions and advice on other aspects like nutrition and psychology.

To Motivate

You

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You’re more likely to stay on track and achieve your goals- A coach will motivate you and hold you accountable to complete your training.

To Get Results

Quicker and Easier

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You don’t have to spend time and effort figuring out what’s best - Coaches know how to use confusing and conflicting advice.


Why Should You Choose Me as Your Coach?

What makes me different from other coaches?

Experienced

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  • Over 10 years experience - In ultra-running and Ironman triathlons

  • Coached many athletes - with different goals

  • Still Racing Competitively - Recent wins at 100 mile, 100km, marathons and others. So I’m constantly testing new methods

Thorough

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  • Very Structured Approach - To training plans and race preparation

  • Detailed Training Sessions - Explaining ‘what’ the sessions are, and ‘why’ you’re doing them

  • Detailed Post-Session Notes - So you know exactly what to focus on after our calls

Flexible and Open

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  • Tailored Plans - Based on your individual history, goals and lifestyle

  • Regular Communication - As much communication as you like

  • Wide variety of communications - Including phone calls, emails, text, WhatsApp and any others


What Are the Options and Prices for A Personalised Training Plan?

When you invest in a coach you’ll get great short and long term benefits.

You’ll get an individual training plan that is focused on achieving your current goal.

And you also get the long-term learnings that you can apply to your future training and racing too.

A coach is also a small cost compared to many of the other things that go towards training and racing - Race entry fees, kit, food, training races and many other parts.

I offer a variety of plans that will be suitable for your specific situation. These are shown below.

For prices in euros and dollars, please see the questions section at the bottom of this page.

If you’d like more information or would like to discuss a training plan, then email me using the button below.

Do you fancy getting £25?

Then email me with someone who would benefit from a training plan.

If they take up a plan, you’ll get a £25 payment

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What Should You Do Next?

Simply send me an email using the button below. You can even leave it blank and I’ll be back in contact.

2) Set up a

call

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We’ll set up an introductory call to discuss your goals, history and other commitments.

3) work

together

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We’ll agree the best plan for your situation and start working towards achieving your goals!


Testimonials

Jack Donaldson - Completed Ironman Vichy in August 2017 in 13:20:38    “James was amazing to work with and really helped me in my efforts to complete my Ironman.    His plans were easy to understand and he built them around my busy schedule.    Before the event, I couldn’t swim and had never run further than 5 miles. So without James’ coaching I wouldn’t have been able to start the Ironman, let alone finish!    I’d recommend James to anyone thinking of getting a coach”

Jack Donaldson - Completed Ironman Vichy in August 2017 in 13:20:38

“James was amazing to work with and really helped me in my efforts to complete my Ironman.

His plans were easy to understand and he built them around my busy schedule.

Before the event, I couldn’t swim and had never run further than 5 miles. So without James’ coaching I wouldn’t have been able to start the Ironman, let alone finish!

I’d recommend James to anyone thinking of getting a coach”

Dario Colombo - Ultra-Marathon Runner    “Since starting to work with James, we have worked on all aspects of running: training, race preparation, race strategy, mental attitude and nutrition.    James’s intervention has been invaluable and made an immense positive difference from day 1.    James is always positive, encouraging, supportive, always available, focused on the clients’ needs and has an immense experience as a runner.    I cannot thank James enough for that we achieved so far and cannot recommend him enough!”

Dario Colombo - Ultra-Marathon Runner

“Since starting to work with James, we have worked on all aspects of running: training, race preparation, race strategy, mental attitude and nutrition.

James’s intervention has been invaluable and made an immense positive difference from day 1.

James is always positive, encouraging, supportive, always available, focused on the clients’ needs and has an immense experience as a runner.

I cannot thank James enough for that we achieved so far and cannot recommend him enough!”

Max Donaldson - Sub 4-Hour Marathoner     “I signed up for the Brighton Marathon last October and came to James to help me get over the finishing line in April.    With little fitness and no prior running experience, James was excellent with my planning, preparation and nutrition.    I would strongly recommend him to anyone looking to achieve their goals for any endurance events.”

Max Donaldson - Sub 4-Hour Marathoner

“I signed up for the Brighton Marathon last October and came to James to help me get over the finishing line in April.

With little fitness and no prior running experience, James was excellent with my planning, preparation and nutrition.

I would strongly recommend him to anyone looking to achieve their goals for any endurance events.”

Kevin Smith - Training for Barcelona Ironman in October 2019    “I was recommended to James from a colleague who had been worked with him to complete an Ironman.    Over a period of 9 months, he has inspired and coached me to be in a position where I’m on course to finish an Ironman.    James takes a genuine interest in understanding the goals from the outset to build a tailored and workable plan. Building the plan together has allowed us to push boundaries of what I believed was possible and forms the foundation of success.    With regular check-ins to understand how the training is going, it enables him as a coach to modify in line with my everyday commitments and requirements.    As part of these conversations, he is always asking great coaching questions to see how things can improve and then tailor the program to suit.    Under his tutoring, there have been significant gains across all aspects of my training. I’m regularly setting personal bests both in time and distance and feel stronger and fitter than I’ve ever been before.    James advises not only on the physical requirement of completing the Ironman but also the psychological and nutrition elements too.    With such a high level of credibility coming from having ‘been there and done that’ it is reassuring that all guidance comes with personal knowledge and experience.    I can’t recommend James highly enough as a coach. I feel he takes a personal and genuine interest in my goals and has built a plan that will allow me to achieve them.”

Kevin Smith - Training for Barcelona Ironman in October 2019

“I was recommended to James from a colleague who had been worked with him to complete an Ironman.

Over a period of 9 months, he has inspired and coached me to be in a position where I’m on course to finish an Ironman.

James takes a genuine interest in understanding the goals from the outset to build a tailored and workable plan. Building the plan together has allowed us to push boundaries of what I believed was possible and forms the foundation of success.

With regular check-ins to understand how the training is going, it enables him as a coach to modify in line with my everyday commitments and requirements.

As part of these conversations, he is always asking great coaching questions to see how things can improve and then tailor the program to suit.

Under his tutoring, there have been significant gains across all aspects of my training. I’m regularly setting personal bests both in time and distance and feel stronger and fitter than I’ve ever been before.

James advises not only on the physical requirement of completing the Ironman but also the psychological and nutrition elements too.

With such a high level of credibility coming from having ‘been there and done that’ it is reassuring that all guidance comes with personal knowledge and experience.

I can’t recommend James highly enough as a coach. I feel he takes a personal and genuine interest in my goals and has built a plan that will allow me to achieve them.”

Do You Want to Get Fitter, Faster and Get Better Results?

Then simply send me an email using the button below or to James@JamesRunsFar.com.

You can even leave it blank and I’ll be back in contact.


Do You Have A Question?

Then take a look through the Frequently Asked Questions (FAQ’s) below.

1) Why Should I Hire You As My Coach?

You will benefit from what I have learnt from over 10 years of competing in endurance events. Including winning multiple races from 5k to 100 mile events.

Plus, I have experience of training athletes with different goals and level of abilities.

This means that you will improve quicker and easier than if you had to go out and learn the training and racing techniques for yourself

My thorough style to creating your training plan also means that you will improve very quickly.

The plans that I create are detailed. And I explain the reasons ‘why’ I’m giving you specific advice. Rather than simply telling you ‘what’ to do.

Each meeting is followed up with thorough notes, which means you can easily refer back to what we’ve spoken about and advised.

And I am open and flexible in how we communicate. It is up to you how often we make contact. And how we do it. Whether that’s via email, WhatApp, text, calls or anything else.

2) Do You Coach Athletes From Outside the UK?

Yes, absolutely!

All of the meetings I have with athletes are on the phone or via Skype. So you can do that from anywhere in the world!

3) How Often Can We Have Contact?

That’s completely up to you.

Most of the athletes I work with take the silver plan, which includes at least one call every two weeks.

But we often end up having more regular calls than that. Especially around key times, like races. Where we might have a weekly call for 2 - 3 weeks. This is to ensure you’re fully prepared for those key moments.

In between calls we can have very regular contact via email, text, WhatsApp or another form.

4) How Do You Decide What to Include in My Plan?

There are a number of factors that help me decide what to include.

First, you fill in a questionnaire that tells me about your goals, history and time to train. This forms the foundation of your training plan.

If you take a monthly training plan (bronze, silver or gold), then I make adaptations to it, based on how you’re performing, your lifestyle and a number of other things. This is completely flexible and means that your training plan is always relevant and up-to-date.

I use a blend of training approaches. depending on what your specific circumstances are - Including theories from Jack Daniels, Arthur Lydiard, Phil Maffetone and others. Plus I use my own experiences of what’s worked for me and for athletes that I’ve trained.

And because I’m still a competitive runner myself, I am constantly learning new methods and approaches from books, podcasts and a community of other runners.

It’s a lot of work to keep up with the latest theories and practises.

And that’s why it’s much quicker and easier for you. Because you don’t have to do the research!

5) How Do You Deliver Plans?

Training plans are usually stored in Google Sheets and shared between both of us. This is so that we can both see it easily and edit it.

I ask athletes to provide feedback how their training is going in the plan and Google Sheets means you can do that.

Although if you’d rather them delivered another way, I can accommodate for that.

6) What Do We Cover on Calls?

Anything that’s relevant for you.

We can usually cover a lot on a call. Especially if you provide some feedback on your training in the Google Sheets document beforehand.

There’s also a space in that document for topics that you’d like to cover next time. Which means I can come prepared to the meeting with answers.

As well as how your training and racing has gone since we last spoke, we can talk about: your upcoming training, nutrition, sports psychology techniques, race strategy, race preparation, kit and equipment and anything else.

7) What Are the Prices for the Different Plans?

There are 4 types of plan. The prices are shown in pound sterling, US dollars and euros in one of the sections above.

To have an introductory call of between 60 - 90 minutes, there is a one-off payment of £49 (UK)/ $59 (US)/ €49 (Euros). If you take the silver or gold plan, you will get this back. And it will be taken off your first month’s payment.

The one-off plan includes a one-off payment of £249 (UK)/ $319 (US)/ €279 (Euros).

The bronze plan is a monthly payment of £149 (UK)/ $184 (US)/ €164 (Euros). This is reduced to the equivalent of £142 (UK)/ $175 (US)/ €156 (Euros) per month, if you pay for your entire plan upfront.

The silver plan is a monthly payment of £199 (UK)/ $249 (US)/ €219 (Euros). This is reduced to the equivalent of £179 (UK)/ $224 (US)/ €199 (Euros) per month, if you pay for your entire plan upfront.

The gold plan is a monthly payment of £229 (UK)/ $284 (US)/ €249 (Euros). This is reduced to the equivalent of £199 (UK)/ $249 (US)/ €219 (Euros) per month, if you pay for your entire plan upfront.

8) How Do You Take Payment?

Payment is taken by bank transfer.

if you are paying on a monthly basis, you pay for the upcoming month 10 days in advance.

For example, if your plan started on 1st January, you would send payment by the 21st December.

9) What Happens with the One-Off Introductory Payment?

If you decide to have an introductory call, you will need to pay a one-off payment of £49 (UK)/ $59 (US)/ €49 (Euros).

You get that back if you take the Silver or Gold training plan. So your first payment would be reduced by that amount.

10) What If I Change My Mind?

I am very confident that you will value my coaching service.

And it’s for that reason that I offer a 14-day money-back guarantee with the Bronze, Silver and Gold training plans. This is no questions asked.

Unfortunately I can’t offer the money-back guarantee on the one-off payment or for the one-off training plans.

11) My Company Has A Benefit That I Can Use For This Type of Thing. Do You Accept That?

In most situation, I can offer this. Although we’d have to talk about the specific benefit that you have.

12) I Know Someone Who Would Benefit From Your Coaching. Is There A Reward For Me To Refer Them?

Yes!

There is a £25 referral reward for anyone that recommends someone else to my coaching service and if they then take out a plan.

Either send them to this page to find out more or tell them to send me an email directly to James@JamesRunsFar.com.

Don’t forget to tell them that you recommended me!

13) I Still Have A Question. Where Can I Find Out More?

Simply send me an email to James@JamesRunsFar.com and I’ll be happy to help.


Do You Want to Get Fitter, Faster and Get Better Results?

Then simply send me an email using the button below or to James@JamesRunsFar.com.

You can even leave it blank and I’ll be back in contact.